Data Sense

Will You Be Ready? Part I—Your Prospect Pool

When the economy tanked, many non-profit organizations postponed capital campaigns or put existing ones on hold. Activity remained slow as fund raisers and board members took a wait and see posture.  At some point we will have a recognizable recovery and when that occurs, donor confidence will return. Have you been taking steps to be prepared for the recovery?  Downtimes are great times to examine and reevaluate your prospect pool. Who has stayed loyal during the tough financial times? Remember that giving is only one indicator of loyalty. Consider who has stayed in contact, come to events, and continued to volunteer. Take a look at your prospect ratings and determine if your affinity ratings should be adjusted and then consider adjusting your cultivation plans.  It will be well worth the effort.